When Erika Ayn Finch became editor-in-chief of Sedona Monthly, she remade the magazine into a reflection of her own personality: bodacious and vivacious; curious, thoughtful and scrupulously honest. And her hard work paid off for us. Under her 13-year stewardship the title grew from a local visitors guide into Arizona’s recognized arts and entertainment authority. It’s a no-brainer: I worked alongside many great editors during my 45-year magazine career and can easily rank Erika among the best of the bunch.

Joe McNeill, co-founder of Sedona Monthly


I am in my ninth year of writing both for and periodically with Ms. Finch in her capacity as editor-in-chief of Sedona Monthly magazine. She is an outstanding writer and gifted editor as evidenced by the absolutely iconic publication she has overseen and molded over the past 12 years. She has established the magazine as the unquestioned information touchstone in this major destination market and made it part of the fabric of the community.

It may seem unusual to have a writer endorsing his editor, but have written for a number of publications over the years and have, myself, served as the publisher and editor-in-chief of a weekly magazine, working with a number of different editors and writers in that time. I have found Erika Ayn Finch to be a consummate professional who brings style and vision to her work. I highly recommend her in either capacity.

– Tom Pitts, Sedona Monthly wine columnist, founding chairman on the board of Verde Valley Wine Consortium, grant writer


Erika has personally and professionally been a blessing in our lives. She's one of the most talented and gifted writers we have ever met. She's also very personable and easy to connect with. She has the ability to put our artists at ease when interviewing them and gives them the confidence to know that she will represent them well. Her ability to tell a story and to engage readers is extraordinary. For us, as owners of an art gallery, her ability to connect people to our artists and their art has been invaluable. Without a doubt, Erika is one of the most competent, talented and professional writers any business owner could ask for. The sincerity of her artful words lets us know that she has our best interest at heart."

Ken and Monica Rowe, owners of Rowe Fine Art Gallery


Erika Ayn Finch wrote our quarterly member newsletter at Sedona Athletic Club and eforea spa for three years. She was a master at coming up with relevant, engaging content that interested our athletic club members and our spa clients. She never missed a deadline. In fact, she did a great job keeping me on deadline!

Daniel McCaffrey, former spa and athletic club director, Hilton Sedona Resort at Bell Rock